REPUTATION MANAGEMENT
For Accounting Firms, CPAs, & Tax Experts
Reputation Management
Reputation Marketing Services for the Modern Accounting Firms, CPAs & Tax Professionals.
Prosperous CPA believes with all our heart that a good reputation is worth more than silver and gold. We also believe that if you have an excellent reputation, it will bring you a lot more business, and thus more silver and gold.
A good name is to be chosen rather than great riches,
and favor is better than silver or gold. ~ Proverbs 22:1
The catch is it has to be genuine. Your company has to take massive steps to always take care of the customer, sometimes at a loss to your business. There are no shortcuts to a genuine great reputation. The good news is we can help you get it and grow it, and then we would be glad to tell everyone how great you are.
Why Choose Us?
Why Should You Allow Prosperous CPA to Grow Your Online Reputation?
People do business with people they know, like, and trust. The hardest of these three is trust.
Here are few of the tactical things we do to grow your authority and increase your reputation.
Create and optimize all major review sites:
Facebook Reviews
Yelp
Merchant Circle
Yellowpages
Superpages
Better Business Bureau
Judy's Book
Yellowbook
Set-up
-Claim & optimize each review platform.
-Set-up and design a Review / Survey Portal to leave reviews.
-Design QR Code and shortlink to send consumers to review portal.
-Add a banner and link to review portal to your website.
-Set-up reputation monitoring on all pertinent platforms.
-Build out custom review acquisition automation workflow.
-Import database and start reputation workflow.
On-going
-Email and/or text alerts when new reviews come in.
-Push good reviews to Google and other review sites.
-Draft a response to the review for your approval.
-Post review response.
-Market the new 5-star reviews on social media, GBL and your website.
Our 4-Step Process if Your Firm Gets a Bad Review
1.) Immediately Try to Get in Touch with the Customer
There is a remarkably high percentage chance that the customer will remove the review or change the review if you solve their problem within the first 72 hours. Most customers are reasonable and just want to be heard and know that you are willing to do something to fix the issue.
2.) Flag the Review
If we cannot get ahold of the customer or if they are unwilling to change the review, the second line of defense is to try to get the review removed. We flag the review (multiple times), which will usually trigger a manual human examination of the review. This mostly only works for Google and Yelp. In their terms of service, they will remove a review if there is anything that is perceived shady, threatening, or immoral. You can sometimes get reviews removed that have bad misspellings or slang. But they will almost definitely remove them if there are cuss words, threats, insults, or racists remarks.
3.) Respond to the Review
At this point, the response really is not for the person that left it. It is for all the prospects that will read the negative review in the future. According to a study by Bright Local LTD survey, 22 percent of consumers will “not likely at all” use a business that has not responded to reviews. An additional 35 percent will “not very likely” use the business with no review responses. The conclusion is that 57 percent of your prospects will probably not use your business if you do not respond to reviews. We think that’s plenty of incentive to leave a response, but it must be the right response.
The absolute worst thing you can do is try and argue the situation online, even if you are right. Professionally and courteously address their concerns and explain how you tried to solve the problem. A year from now, when someone reads the review and your response, they will at least feel that you tried and are willing to go out of your way to make them happy.
4.) Dilute the Bad Review
By diluting, we mean moving it down the page by getting new five-star reviews. You must be careful to follow Google’s terms of service. You can ask individual customers to submit reviews, but Google review guidelines forbid “soliciting reviews from customers in bulk.” That’s okay. It is worth asking each customer individually to leave you a five-star review.
Your Easy, No Obligation, Due Diligence Process to Work With Prosperous CPA
How it works
First Step
Strategy Session
1-hour meeting with a client success manager to go over your entire online marketing footprint.
Second Step
Marketing Roadmap
This is where we reverse engineer your top competitors and find their strengths and give you a strategic marketing path on exactly how to beat them.
Third Step
Proposal
If we both decide that we are a fit for a great partnership, we will send over a detailed agreement that will spell out all the deliverables in a simple, easy to understand proposal. Absolutely no hidden fees, vague promises, or industry jargon that can't be tracked.
Office: 180 E. Burgess Rd. Suite D Pensacola, FL 32503
Call
(850) 462-4443
Email:info@prosperousCPAcom
